New Ideas

The Smell of Success

Traditional advertising campaigns such as print ads and TV commercials just aren’t cutting it anymore. They are less effective today mainly because of the ability to block them out. Scent marketing is on the rise because it’s not possible to “turn off” your nose! 

Here are a few more reasons why you should consider trying this out…

* 75% of our emotions are generated by what we smell mainly because scent is hard wired to the brain.
* When we see, hear, taste, or touch we analyze the information first. When we smell, we immediately obtain a feeling or memory. It is that unique ability that makes scent marketing an extremely effective way of building brand equity.
* Consumers are 80% more likely to purchase products they can see and smell
* 85% of marketing today is visual. Incorporating the correct scent could become a unique and pleasant way of distinguishing your brand.

Smell of Success

Still not convinced?

Here are a few examples of scent marketing being practiced in the corporate world.

Now it’s time to take the challenge!!

Try our scented pens!! They’re inexpensive, have low minimums, and are sure to serve as the topic of conversation at your next corporate event.

 scented pens

Some other ideas include:

Lip Balm
Air Fresheners
Candles, Incense
Lotion, Hand Sanitizer, Soap
Gum, Mints, Breath Freshener

Think about it…. Do these scents make you think of a specific brand or memory?


For creative ideas on how Professional Gifting can help establish a scent that fits your brand or promotion, contact one of our sales associates at 800-350-1796.

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