Apparel,Events,Gifts & Premiums,New Ideas

Cutter Buck Clique

Cutter & Buck has been a long time staple in upscale corporate apparel as well as on the golf tour with stars such as Annika Sorenstam and Stuart Appleby being the prime time promoter.  While CB was founded in 1990, we have been working with Cutter & Buck for over 17 years.   Since those early days I have not seen such a diverse selection.  Last April a European company named New Wave aquired Cutter and Buck.

New lines such as Clique and New Wave that have significant strength in European markets are welcome additions to the CB family.  While they have always been known for “higher end” apparel, Clique and New Wave open up the middle tier price point, still focusing on the highest quality standards.

What I like most with Clique is the full compliment of retail colors in the jacket line.  The upper scale hoodies in the New Wave line are great quality at a mid price range of $24 to $32.  Cutter Bucks full corporate markets line is filled with winners.

One trend I am finding from many of my clients is that they are giving out fewer promotional products and logo apparel during these down times.  In contrast, they are using higher end products and brands like Cutter & Buck to ride on the coat tails of these well developed brands.

A few of the decoration methods being used are also changing.  While a big left chest custom embroidery was always the standard, now we are seeing more subtle methods.  My favorite is using a PVC rubber or Woven Label that is attached to the zipper pull or attached onto the sleeve.  When giving an item to a customer, less is always better.

The next time you need an idea that makes your company stand out, particularly for custom embroidery Cutter and Buck, contact us at 800-350-1796.

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